Financial Inclusion: To provide access to a wider Range of Financial Services, such as Credit and Insurance, for those who are unbanked or underserved by Traditional Banks.
Poverty Reduction and Empowerment: To help clients escape poverty by enabling them to start or grow businesses, invest in productive assets, and secure their economic future.
Economic Development: To contribute to the economic development of communities and the nation by creating opportunities for the “bottom of the pyramid”.
Empowering Women: To specifically focus on empowering poor women, recognizing their vital role in households and communities, by increasing their economic opportunities.
Inclusive and Sustainable Growth: To build a self-sustainable society where all citizens have the opportunity to improve their standards of living through their own effort, with a vision for long-term and sustainable impact.
Entrepreneurship and Business Growth: To support small businesses and micro-entrepreneurs by offering capital to start or expand their ventures, which can lead to increased income and employment.
Women’s Empowerment: To provide women with financial independence and decision-making power, which improves household income and the overall well-being of the community.
Economic and Community Development: To foster sustainable communities and promote broader economic development by enhancing the economic well-being of individuals and creating jobs.
Skill Development: To offer training in basic skills to help individuals start and manage their businesses more effectively.
Self-Sustainability: To provide clients with the ability to become financially independent and self-sufficient over time, with the goal of eventually being able to access traditional banking services.